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In todays digital time reading became extremely exciting as news, books, articles are now available 24 hours. Personally I have several reading routines which combine the paper book reading and E-reader. As a child I truly enjoyed reading fairytales and adventure books and I remember the smell of dust and old paper, as some of the books were inherited from my parents. I keep this tradition and read the same books to and with my daughter in the evening when times allows. The world is changing fast but the fascination about reading a great story in a book and getting into the story has not changed - when I observe my daughter. in addition I take full advantage of digital media and read several international newspapers online daily. Through social media sites such as Linked-in I get access to most interesting articles related to hotels, hospitality and leadership and I make full use of it and get inspired. On my Ipad I have always downloaded several books, the top sellers in western world, for pure entertainment during leisure hours, holidays or to end the day in bed. I can't imagine a life without reading...